Professional Background
CEO of Vulse – The World's Leading Employee Advocacy Platform for LinkedIn. With over 16 years in the social media industry, I've witnessed firsthand how brands have evolved in their approach to digital marketing and employee engagement. My journey began in 2006 at a Connecticut university, where I became one of the first Britons to access Facebook, sparking my passion for the business potential of social networks. After relocating to Manchester, I refined my skills by developing award-winning social media campaigns in-house for legal, technology, and fintech brands. In 2015, I founded one of the UK's well-known social media agencies, where we had the privilege of working with major clients such as Disney, the NHS, and the British Red Cross. It was during this time that I noticed a significant gap: while companies were leveraging social media, they were struggling to tap into the full potential of employee advocacy.
Key Insight
"Employee advocacy is the future of authentic, sustainable brand voice on social networks."